“At Amazon, we have always focused on improving access, experience and selection for our customers,” said Gaurav Gandhi, Country Manager, Amazon Prime Video, India. Gaurav Gandhi, Country Manager, Amazon Prime Video India At launch, Prime members can enjoy a special introductory annual subscription offer made available by the OTT channel partners. Customers therefore will need to pay only for the service they choose. The launch of Prime Video Channels will mark yet another step towards making Amazon Prime Video the preferred entertainment destination for customers in India.Īt launch, Prime Video Channels will give Prime members the option to watch global and local binge-worthy content including thousands of shows, movies, reality TV, documentaries etc., from eight video-streaming services including discovery+, Lionsgate Play, DocuBay, Eros Now, MUBI, hoichoi, manoramaMAX, and ShortsTV – each accessible with respective add-on subscriptions. Prime Video Channels will provide Prime members with a seamless experience and access to a distinctive slate of content from a diverse set of popular video streaming services.Īddressing customers’ need for a hassle-free entertainment experience, simplified discovery and frictionless payments, Prime Video Channels, acting as an intermediary, will allow Prime members the option for add-on subscriptions of popular OTT services and stream their content on the Amazon Prime Video app and website in India.

Prime Video Channels will launch starting 24 th September. MUMBAI, India 24/09/21: Amazon today announced the launch of Prime Video Channels in India.

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